Help yourself to a FREE copy of my new book, Get Off the Tools — The Smart Subcontractor's Business Bible
... How to attract top-drawer clients, sell to them at (vastly) higher prices, and finally break free from the insane race to the bottom, despite penny-pinching clients, cutthroat competitors, and a rock-bottom market.
Fact is, most firms in construction suffer from one or more of the following three problems:
- Not enough time or money.
- Not enough of the right kind of clients.
- Inability to sell to them at the right prices even when you get them.
And in Get Off the Tools — The Smart Subcontractor's Business Bible... I show you exactly how to get them all nailed, once and for all.
I guarantee your business suffers from one or more of these three simple and easily-fixed problems
- You're not making enough money. I get it... you're working hard, you're delivering great quality and service... but there's always too much month left at the end of the money.
- You struggle to attract enough of the right kind of clients or customers. Instead, you find yourself with dealing with price-resistant, awkward, and impossible-to-please dimwits who are slow to pay, pay only grudgingly, and only if you can get them to pay at all (don't do this... you don't have to and shouldn't work with anyone you don't want to).
- And when you do get them... you find it hard to convert them to sales at a price where you make a decent profit. Even when you get sat in front of a great potential client you find yourself offering a painful, gouging discount which chews up most of your profits right at the last minute because you fear losing the sale altogether (you don't have to do this, either).
Bad news and good news...
The bad news is it's NOT going to change all by itself.
Meaning... if you carry on doing what you're doing right now, and what you've been doing to bring you to the point you're currently at, then where you are is where you'll stay.
It's madness to think repeating the same behaviour is (somehow) going to give you different and better results.
The good news is since your results depend on your behaviour, and you can change your behaviour any time you choose, you can change your results.
No, you can't change your situation and circumstances overnight, but you can change your direction in a heartbeat.
Bottom line... if you’re happy with the clients you get and the fees you charge, then do nothing…
... and nothing will change.
No harm, no foul. It's your life and business, and so it's your choice what you do with them both.
But if you’re not so happy... and you want things to change...
... then you must understand change has to begin with you.
Nothing will change unless you change.
But if you will change, then everything will change for you.
And if you do want to change, there are two ways you can do it.
You can either…
… try to work it all out for yourself (but it’ll take you a long time and entail stumbling into a ton of pitfalls, dead-ends, and blind alleys);
… or you can accept my help and I’ll share with you the simple way to do it.
Note: I said simple and not easy. It takes a lot of work and a considerable about of attitude adjustment on your part, and, frankly, not everyone’s cut out for it.
But, hey… it won’t do itself and whatever you’re doing right now ain’t cutting the mustard, is it?
The Guilty Parties
Jon McCulloch, The Evil Bald Genius
Jon's the marketing brain and strategist behind the operation — veteran copywriter, direct mail whizz, and all-round marketing egg-head and grumpy old man, who's been the power behind the virtual thrones of people you'll definitely recognise if you're a student of marketing. He's shared the stage with the likes of Michael Gerber and Dan Kennedy and co-hosted the infamous Pot of Gold event with Dan in 2017.
Connor's the chap at the sharp end of the online stuff, buried day-in, day-out in the complexities of the various advertising platforms (he's so good a previous client he was "white labelling" his services for told him to reign in his results because they wanted to keep their own clients on the hook and paying. Connor figured that was dishonest bullshit, so he kicked them into touch and started his own outfit with Jon).