We’ve noticed a terrible, self-destructive and suicidal tendency here in Ireland.
I mean… giving discounts is usually stupid.
Sometimes they can be useful strategically, but most business owners use them tactically… and so pay a heavy price (sometimes a deadly one).
But you know what’s even Stupider?
What I share with you in the vid.
It makes caving in on price when asked look like the epitome of Good Business Sense by comparison.
Seriously. This is some Stupid shit.
And once you’ve seen the Stupid…?
… join us for the Ground Zero initiative so you don’t have to deal with this dumb shit any more.
