We should stop saying “how stupid can you get?”, because people are taking it as a challenge.
And they’re damned good at it.
Case in point: marketing “guru” claiming he’s discovered a “new marketing paradigm”.
But he’s not.
He’s either mistaken, profoundly ignorant, or just plain dishonest. The expression "lying sack of pus" comes to mind).
The über-mistake?
They confuse and conflate tactics and strategies (because they’re too stupid to understand the difference between them).
Feh.
Principles first.
Then tactics.
A simple and proven approach.
Boring, unsexy, and profoundly old-school.
If you’re into glitzy new bright shiny objects, this won’t interest you in the slightest. More fool you.
But if want to poke a sharp stick into the soft underbelly of grassroots marketing in your high street and local area, then you know exactly what to do…
… watch the vid for the details (and a lot of ranting and bad language)…
… then…
