April 12


One of my favourite quotes ever: “People are walking around with an umbilical cord in their hand and looking for somewhere to plug it in”.

I first heard it from Dan Kennedy, although he wasn’t the originator.

Why is it one of my faves?

Because when I tell clients to set rules and boundaries and adopt strong positioning, they’ll often say, “But my clients won’t put up with that!”.

“How do you know?, I say.

“I just do”.


“It’s obvious”.

And while they could be right, it’s almost certain they’re not; and even if they are, then they need to get different, better, and more compliant clients.

(The irony of them jumping through my hoops and following my rules and sticking to myboundaries escapes them).

Thing is, it’s all so easy to do.

Join us for Ground Zero an’ we’ll prove that to you.

Click here for Ground Zero details

OR… if your need is urgent and you’re prepared to make a substantial investment in and commitment to your business and its future, then PM me and we’ll arrange a time to talk.

Serious enquiries only. If you don’t have the will or the wherewithal to invest at least £10k in your business, we’re way out of your league.


P.S. Not only do you not know how your clients will react to your rules and prices, but you don’t have the right to make that decision for them.

More often than not, it seems, business owners arbitrarily decide who can and cannot afford to pay what and, indeed, whether they should pay it (they seem to think they can read minds and magically “know” the value of products and services as perceived by the client).

Again: you have neither the ability nor the right to decide any of this.

Join us for Ground Zero and we’ll share with you the quick and easy way to do this.

Click here for Ground Zero details


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