I’m not a huge fan of his in the main, but it’s a great read, nonetheless. Probably my favourite from the man.

And it came to mind yesterday when my entire LinkedIN feed was choked with an endless procession of “tips” posts.

You know the kind of thing I mean, right?

Copywriters giving inane tips on how to write headlines, coaches blithely handing out advice on how to “smash through your limiting beliefs”, and gurus telling you “nothing is impossible”.

You know what it all sounds like?

The strident clamouring of Pratchett’s small gods to Brutha in the wilderness as they desperately implore someone to believe in them.

Horrible, I tell you.

Needless to say I don’t do it this way.

Needless to say the clients I mentor or work with in other ways don’t do it like this, either.

Nah, because I take them through a process where they learn how to position, market, sell, and price themselves at the top-end of the market.

It’s all pretty simple, but none of it’s easy (which is why most people won’t even try to do it, and those who try to do it on their own fail miserably).

Bubba…

… if you’re gonna do it, then do the smart thing and message me so we can jump on Skype for a chat about whether you’re a good fit for mentoring (I still have TWO places left).

I probably can’t solve all your problems on that call, but I can give you a bunch of ideas and avenues to explore.

Any more than that and we’ll have to see.

Baby steps, eh?

And the first one is to message me.

Witheringly,

P.S. I have to laugh (else I’ll cry).

Had some bloke trying to draw me into an argument on pricing the other day.

Amazing. He’s telling me I’m wrong and what I and my clients have actually been doing for the last dozen years or so isn’t possible because “price is the most important thing… period”.

Fortunately, I learned a long time ago not to argue with idiots, because they drag you down to their level and beat you with experience.

Anyway… you want a crack at being mentored up-close-and-personal by me…

… Message me and we’ll take it from there.