March 27


Haggis is on a roll at the moment.

Remember I said he killed a rat a couple of weeks ago?


… he got another late yesterday afternoon.


… then he got another this morning.

He loves it. 

Now, I think there’s a savage beauty in this. 

It’s marvellous to watch him go from inquisitive, stump-wagging, cuddle-monster to vicious killer in the blink of an eye. 

Beautiful, and there’s honour in it (how you feel about it isn’t the point. Neither of us cares and it’s none of our business even if we did). 

It’s in his nature to kill rats, and kill rats he does.

Ratters gonna rat.

And he’s getting better at it. 

Funny that… how when you do something a few times you get better at it.

Sure, ratting is in his blood, but genetics can take us only so far. If you want to turn your nascent talents into a skill, you have to practise.

And the more you practise?

The better you get (with a few caveats — see the PS).

So when you piss and moan and cry into your kale smoothie about how hard all this marketing shit is, how uncomfortable pricing and positioning “makes” you feel, and how writing daily emails is just Too Much Effort…

… just remember the more you do it, the better you get at it.

Do you really think I have a talent for any of this?

Do you imagine I was born with some kind of Magic Intuition telling me how to do all this shit?

Because I wasn’t.

I was born the same as every other child: wet, naked, screaming, and bewildered.

And 17 years or so ago, I had no clue about any of this. I was a fucking computer programmer working for the MoD about shit I can’t talk about because then I’d have to kill you.

The moral of the story?

Where you are right now doesn’t determine where you end up. It merely determines when you start from.

And your ultimate destination depends on two things: the direction you take, and the work you put in.

Our aim, Connor’s and mine, is to save the High Street from the Zombie Apocalypse. 

It’s gonna be simple, but not easy.

Join us for Ground Zero, and I can help you with the direction; how much work you put in is on you.

Click here for Ground Zero details

Alas, most won’t make it… because most won’t even try

The vision of the deserted and god-forsaken town centres will become a self-fulfilling prophesy if local businesses don’t pull their collective fingers out and take control of their own destinies.

But, instead, they’ll likely wail and gnash their teeth and beseech the local council, government, and probably even God himself to Do Something to save them.

Good luck with that.

Those who take the metaphorical bull by the proverbial horns?

They stand a fighting chance, especially with Connor and me in their corner.

The way to do that?

Join us for Ground Zero.

Click here for Ground Zero details


P.S. Practice makes perfect… with the caveat you have to be constantly pushing yourself.

A good analogy is weight training.

If you lift 60kg for 10 reps in the bench press, you might struggle at first. 

But soon you’ll adapt and get stronger.

But you’ll only get to a point where you’re strong enough to lift 60kg for 10 reps. 

If you want to continue getting better — bigger and stronger — you have to push yourself and lift more. 

Work harder, in other words.

Well, it’s just like that in your biz.

How good you get at this marketing shit is proportional to how hard and consistently you’ll keep pushing yourself.

Like I said… 

… simple but not easy.

If you’re up for the challenge, you know what to do; and if you ain’t… then you still know what to do, but you’re too chickenshit to do it (yes, I am judging you).

Click here for Ground Zero details


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