March 5


Friday night we made our way into Kenmare to find somewhere to eat, ending up at P.F. McCarthy’s.

Food was great, it wasn’t too busy (even the live music was bearable — some quintessentially Irish chaps with fiddle, guitar, and accordion), and, most important of all, it wasn’t raining inside.

Did I tell you it rained this weekend?


Well, it did.


We came, we saw, we ate.

And I had a rare glass or two of wine (rare for me these days, at any rate).

We burped (I did, at least), stretched out our legs contentedly, and settled the bill.

But something nagged at me about it. It wasn’t right.

I looked at it again…

… and realised they’d charged me for three glasses of wine…

… but I’d had four.

Now, most people at this point would have sniggered to themselves and made all kinds of bullshit excuses about why it was OK for them to walk out without correcting the pub’s error — their loss, the pub’s gain, and all that.

But I ain’t most people and, as I’ve said before, I want you to watch what I do rather than listen to what I say.

So I called the waitress over and explained her error. 

She was aghast.

Not because she’d made the error, but because I’d highlighted it and asked her to bill me the extra dosh for the glass of wine she’d not charged me for.

More: Mrs EBG reliably informs me the other diners were looking at me as if I’d grown a dick in the middle of my forehead, or something.

More. Fool. Them.

See, it boils down to integrity: doing the right thing even when no one else is watching. And while Mrs EBG was watching and would rightly have been disappointed in her Lord and Master had he not done the right thing, no one else was.

But I did it anyway, and fuck them if they’re too shortsighted to realise doing the right thing is the right thing to do and is always more profitable in the long term.

Of course, we’re talking about a few Euro here, but the principle is the same in your business. Like… you get a potential client and you can sell them shit but you know it’s not gonna solve their problem.

What do you do?

Me, I turn them away.

But others?

They have the hammer for the client’s inevitably shoehorned nail of a problem and are gonna sell it, come what may.

I guess that works in the short term, but it’s a terrible strategy in the long (and one reason people go out of business because it kicks off a long chain of events I guarantee are gonna bite you in the arse further down the line).

A little while ago I said confidence, courage, and integrity are at the core of what we do in The Operation, and fundamental to what we’ll be doing in the Ground Zero initiative.

Now you know it’s not just what I say. It’s also what I do.

And that’s what you should be paying attention to.

Click here for Ground Zero details


P.S. Speaking of courage…

… those damned triathletes.

It must take balls to do one. Can't deny that.

I’d be interested in doing one myself except for the fact running would very quickly destroy my knees, I can’t swim (although in this one they were kayaking), and I hate everything about sports where you have to deal with groups of other people.

Other than that, it’d be perfect.

More to the point, from what I could see of the obvious triathletes in the pub, while they might be fit, they looked like shit: thin, drawn, and mostly scrawny.

Me, I’d rather be more like a pale and short Idris Elba (in my dreams — just to make masturbating more fun).


… you want a strong and robust biz, as unlike a triathlete’s physique as you can get?

Click here for Ground Zero details


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